Loyalty Redefined: Can Total Rewards save Atlantic City?

I also received a pair of free weekday hotel stays. (Surprising because, trust me, a high roller I am not.) It's obviously a play by Harrah's Entertainment to get past customers back to Atlantic City and it's either a smart move or a ... but it strikes me that Harrah Entertainment is playing the hand it was dealtâ€"and reaching out to its customer base may be its last, best hope. I, for one, hope it works. In fact, I'm about to book a free night for my wife and I right now. ...